Created a groundbreaking esports tournament series for women.
Women in professional esports are underserved, underrepresented, and underpaid. As an organization that champions women athletes, Milk extended that support to esports athletes by creating a premier women’s Fortnite tournament series: The Milk Cup.
$250,000 prize pool
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The first ever women's Fortnite LAN finals
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$250,000 prize pool • The first ever women's Fortnite LAN finals •
After a successful year one, we came back bigger and better.
We drove signups with a heavily Fortnite-coded video, then collaborated with streamer AussieAntics to announce the LAN Championship location.
Client: MilkPEP (GonnaNeedMilk)
Role: Creative direction, content and script development, copywriting
Art Directors: Christian Jang, Steph Lin
Creative Director: Ali Eng
ECD: Geoff Edwards