Rebranded milk as gamer fuel.
Armed with research about milk’s ability to help you focus, we took our message to gamers everywhere.
Role: Develop concept, write script, co-lead post-production
Creative Director: Ali Eng
Director: Mark Sidelsky
Watch the made-for-social version of “Instant Focus” here.
Meanwhile, on Twitch…
We infiltrated gamer/streamer xChocoBars’ Twitch stream with branded content that felt like anything but branded — and her chat loved it.
Role: Develop concept, write script, co-lead post-production
Associate Creative Director: Ali Eng
Creative Director: Lindsey Brand
